TIME
spring 2025
ROLE
visual + WEB designer
TEAM
Individual
TOOLS
figma
illustrator
photoshop
after effects
THE CHALLENGE
Design a comprehensive visual system for a conceptual music festival. With Western music festivals often saturated and repetitive, I aimed to create something distinctive—a female-led, K-pop–centered festival that celebrates femininity and empowerment through experimental design.
WHAT IS aero::verse?
aero::verse is a one day music festival that celebrates the artistry of Korea's most popular 4th & 5th generation girl groups.
WHAT IS aero::verse TO YOU?
I sought to encapsulate femininity in a non-traditional way—shaping my design choices through experimental layering that evokes airy, weightless qualities, while introducing a sense of edge through the use of blend modes and sharp edges.
I designed mockups for key branded items, including banners, tickets, VIP lanyards, and event posters.
TAKEAWAYS
This project is motivated by the need to explore how design can visualize empowerment and how large-scale cultural events can act as platforms for social narratives. A hypothetical music festival provides a speculative yet realistic context in which these ideas can be spatialized, branded, and experienced.