TIME
10 weeks
ROLE
UX + MOTION DESIGNER
TEAM
AALIYAH DIAZ
SUDEEPTI TAMMANA
TOOLS
figma+ FIGMA MAKE
after effects
photoshop
CONTEXT
EXPLORE THE NATURAL WORLD THROUGH FUN PLANT DISCOVERY + CURIOSITY.
The Washington Park Arboretum is a 230-acre living museum of trees and plants in Seattle, offering diverse collections from around the world—yet many visitors miss its full value due to limited digital engagement and interpretive tools.
THE CHALLENGE
How might we design an immersive, game-like experience that sparks curiosity and rewards users as they explore and learn about local flora?
PROBLEM SPACE
We saw an opportunity to help novices and nature lovers alike explore the natural world by turning plant discovery into a choose-your-own adventure.
SOLUTION
INTRODUCING FLOR
We’re an easy-to-use, gamified experience that helps novices build confidence, curiosity, and a lasting connection with nature.
01 ONBOARDING
Onboarding includes a walkthrough of collecting, exploring & learning alongside your preferred play and learning style.
02 NAVIGATION
The map highlights nearby flora hotspots and nearby badge quests. When you’re close, you’ll get a prompt to open the scanner and identify registered plants.
03 SNAP & SCAN
Badge quest unlocked! Scan a plant with your camera, then add its visual counterpart to your virtual garden.
04 LEARN ABOUT FLORA
Once you've completed a badge quest and collected a plant, you have the option to learn about the flora in your garden.
05 VIEW YOUR BADGES
Once you’ve captured and planted your first flora, the Badge Quests page becomes available, letting you browse quests that are still locked.
USER JOURNEY
Before creating our app we crafted a user journey and what experience our app would be like.
CREATING A COHESIVE FUN VISUAL LANGUAGE
Our first wireframes leaned toward a minimal and utilitarian aesthetic, featuring a monospaced typeface and simple vector illustrations. As the project evolved, we pivoted to a warmer, more illustrative visual language, using vector artwork to create a more playful and inviting cadence.
UI + ASSETS
TAKEAWAYS & NEXT STEPS
Being physically present as a team streamlines workflow & facilitates more meaningful discussions than remote collaboration.
Delegating soft & hard deadlines
Establishing weekly syncs
Scalability outside the arboretum and subject matter (insects..?)