flor
WINTER 2024
Team
Aaliyah Diaz
Sudeepti Tammana
Type
UX/UI Design
Role
UX/UI Designer
Motion Designer
flor is a mobile app that aims to help novices who want to explore the natural world by transforming plant discovery into a fun, rewarding adventure while gaining knowledge.
HMW Statement
How do we entice and engage our users to learn about flora while maintaining a game structure?
User Journey
We mapped the end-to-end journey—from initial curiosity to lasting impact.
User Research
We conducted an informal user report presenting the user a beta version of our
prototype, from this we were able to pull insight on primarily UI improvements and
building features that enhance user experience.
Experience Pillars
Playful Discovery Loop
Turn plant spotting into bite-sized challenges that feel like a game.
Learn-as-You-Go
Micro-lessons tied to what the user just scanned—never a wall of text.
Collections at a Glance
A simple, visual library that grows with the user.
Progress & Mastery
Visible growth keeps motivation high beyond the first week.
Insights Summary
Features
We analyzed a director competitor called Planta, analyzing each task that it provides for its target audience and finding missing gaps that we could implement within our own product.
Onboarding
Onboarding includes a walkthrough of collecting, exploring & learning
alongside their preferred play and learning style.
Navigating
Using the map users can navigate & identify hotspot
areas, passively guiding them to potential areas of interest with local flora.
Scanning
After accepting a badge quest, users identify and scan flora, guiding them to
bite-sized information regarding the scanned flora.
Collecting
After a successful scan, users earn badges as a
positive reward for completing a badge quest.
Customize
After capture, a visual representation appears in the flora's respective island type, but users have the ability to put flora back into their inventory and customize their island.
Visual Direction
We tried multiple looks. The first was more mature than we wanted, so we leaned into warmth and approachability—steering clear of anything that felt academic or sterile.
CONTACT.
Always up to a new adventure, help me grow! Let's connect (: