jot it
APR 2025 — JUN 2025
Team
Emily Hao, Aaliyah Diaz,
Sudeepti Tammana, Kayla Salisbury
Type
UX/UI Design
Role
UX/UI Designer
Motion Designer
Is a playground for creativity. It empowers anyone to explore, grow, and sustain their creativity through easy in-the-moment creative expression.
Mission
We believe creativity should feel joyful and effortless.
Challenge
Staying Creative Is Hard
People don’t have the time or mental energy for
structured, time-consuming creative projects.
Lack of Motivation
Creative expression often feels like it requires
commitment or “being good” at art.
High Pressure and Stress
It’s difficult to find fun, low-pressure ways to
draw or play creatively in short bursts.
Goal
We saw an opportunity to help creatives overcome burnout and find
motivation through effortless and quick “micro-dosing” of creativity.
Value Proposition
A playground for anyone to explore and grow their creativity through
bite-sized and low-pressure activities that encourage habit-building and
in-the-moment expression within an inspiring community.
Experience Pillars
Judgment-free
Create without pressure
Community
Inspire each other to create
Open-ended
Create whatever, however
Reflection
Look back on your journey
User Research
The "Speak Your Mind" workshop was conducted as a small-scale session aimed at exploring participants’ perspectives on creative expression. Due to the limited timeframe and the informal nature of the session, the workshop was kept concise, interactive, and focused on encouraging open sharing rather than formal user testing.
Questions asked
Expressing Creativity
— What does this mean to you?
— Which creative outlets/mediums do you prefer?
— How is it different between yourself and with others?
Motivating Creativity
— With others? Or do you prefer independently?
— Is it different to share vs not share?
— What tools/resources do you need?
Insights Summary
Ideation
Competitive Analysis
The missing gap
We are the first in the market to focus on creating small, personalized moments of creativity that can be remembered and shared.
Our analysis
We are a “habit-builder” rather than strictly a “game,” balancing both individual expression but still being part of a motivating and playful community.
Next steps
Expand on different activities
Refine seasonal playground themes
Explore community building features
Conduct larger scale user testing and research
Reflection
With my background in graphic design, working on this project was a truly valuable learning experience. Building out a fully thought-out case study for user needs and wants pushed me to focus not just on explaining what we designed, but why we made those decisions. Documenting our entire decision-making process gave me a deeper appreciation for the start-to-end journey of product development.
I’ve grown passionate about creating UI elements that are not just visually aesthetic but are also holistically aligned with the brand’s statements and purpose. It was refreshing to approach design more intentionally, making every choice meaningful rather than decorative.
I’m also grateful that we got to explore a topic close to my heart: the burnout and overwork of creatives in the industry. While this project may not fulfill everyone’s creative ambitions, it was a breath of fresh air to build something that encourages people to slow down, doodle, and express themselves without pressure.
CONTACT.
Always up to a new adventure, help me grow! Let's connect (: