TIME
10 weeks
ROLE
UX + Visual DESIGNER
TEAM
kAYLA SALISBURY
AALIYAH DIAZ
SUDEEPTI TAMMANA
eMILY HAO
TOOLS
figma
after effects
photoshop
CONTEXT
A PROJECT FROM CREATIVES, FOR CREATIVES.
For 10 weeks, my group and I designed and produced a project from initial concept to final visual direction and execution. The idea stemmed from a shared feeling of burnout at the tail end of our junior year of design school.
THE CHALLENGE
How might we enable creatives to reconnect with motivation and inspiration through small, low-effort moments of creativity?
PROBLEM SPACE
We saw an opportunity to help creatives overcome burnout and find motivation through effortless and quick “micro-dosing” of creativity.
SOLUTION
INTRODUCING JOT IT
A creative playground for low-pressure expression, habit-building, and growth—on your own terms, in your own bubble.
01 BE CREATIVE EACH DAY
Choose from three different creative prompts to challenge your imagination in a quick, low-pressure way.
DOODLE IT - A written daily-changing theme.
BLOB IT - Randomly generated abstract blob shape.
CONNECT IT - Connect all the dots in one stroke.
02 JUMPSTART CREATIVITY
Whether it’s a nudge from a friend or a sporadic alert, we’ll motivate you to exercise your creativity!
03 To Share & Explore
Pan around to see you and your friends’ creations come to life in an open, interactive space.
04 Reflect on Your Journey
Look back on your creations to either see a past day’s playground or complete the prompt.
05 Personalize Messages
Hold down on your favorite doodles to save them in your device’s sticker sheet.
EXPERIENCE PILLARS
The "Speak Your Mind" workshop was conducted as a small-scale session aimed at exploring participants’ perspectives on creative expression.
75% of our survey respondents reported feelings of stress and performance anxiety when creating art or work.
In order to facilitate creativity we should focus on…..
COMPETITIVE ANALYSIS
We conducted market fit research and analyzed our direct competitors to understand our position in the market. Through this process, we identified a clear gap: there is currently no habit-building platform specifically focused on helping people draw and practice creativity every day within that niche.
DIFFERENTIATOR
POSITIONING MATRIX
On our positioning matrix of direct and inspirational competitors, we identified that we wanted to combine sporadic, spontaneous notifications like BeReal with the habitual, routine-based incentives seen in NYT Games.
However, we found that no existing app successfully brings all of these elements together in one cohesive experience.
UI LIBRARY
The visual design is informed by the tactile, analog experience of notebooks, personal journals, and everyday doodles.
TAKEAWAYS & NEXT STEPS
Work with engineers to build the entire app
Add more activities
Refine seasonal playground themes
Explore community building features
Conduct real user testing and research