TIME

OCT 2024 – APR 2025

ROLE

Brand designer

TEAM

chris sanders

emily hao

stephanie chou

ronan pitzel

michelle nguyen

addison mercado

TOOLS

figma

illustrator

photoshop

after effects

THE CHALLENGE

Crafting a visual identity for an annual Tedx Conference, starting with the word Resonance.

WHAT IS TEDX?

TEDxUofW was established to bring inspirational yet informative TED style talks to the University of Washington based in Seattle. Since 2012, our student organization has sought to give amazing speakers a receptive audience to share their passions with.

WHAT IS RESONANCE TO YOU?

(noun) A single action or idea can echo and shape the world, leaving a lasting impact.


The way a single action, idea, or event emerges and continues to echo over time, creating waves that extend far beyond the initial moment.

Learn how the essence of a single moment can contribute to a larger, lasting legacy that connects people and ideas across time and space.

LIVE WEBSITE

The design and web development teams brought our brand to life online with a working site for 2025 conference details and ticket sales.